Viktor & Rolf, L’Oreal – Paper Craft

Viktor & Rolf Fragrances, L’Oreal campaign

Photographers duo Van Santen & Bolleurs and myself collaborated together on the new Fantasy City campaign for Viktor & Rolf fragrances, by L’Oreal.
I was brought onboard to create 6 famous landmarks, by hand and to scale, completely out of paper-craft. Each building was approximately 35 cm tall, and included as much tiny paper details as possible, with anything from pillars and brickwork, to tiny statues and marble plaques… all cut out of paper.

After creating the miniature paper buildings for the set design of the 2 posters,
I was commissioned by L’Oreal as the official illustrator for their visual merchandising and instore displays across the world – creating digital architecture illustrations based on the style of my paper-craft models – as so to tie in the whole project.

The visuals can be seen in airports, shopping malls, perfume stores and duty free shops across the globe, with different illustrations for each city:
Amsterdam, Paris, Dublin, London, Madrid, Rome, Barcelona, Dubai, Oslo, Kopenhagen, Istanbul, Tel Aviv, Portugal & Beruit.

Credits:
Client: Viktor & Rolf fragrances, L’Oreal
Photography & set design: Van Santen & Bolleurs
Paper Artist: Annemarieke Kloosterhof
Flowers: Bianca Zuidgeest
Production agency: Mrs Robinson

Flower Bomb

Bon Bon

Close ups

In Store Displays & Illustrations

Our final posters and my digital illustrations were installed in Amsterdam, Paris, Dublin, London, Madrid, Rome, Barcelona, Dubai, Oslo, Kopenhagen, Istanbul, Tel Aviv, Portugal & Beruit.